After spending several years abroad, I decided to move back home to Abruzzo: because of believing and pursuing a dream called Experience BellaVita. The dream of taking lucky visitors to experience authentic local culture and food of the lesser-known region of Abruzzo in Central Italy.

Since the start, I have been promoting our region with great effort, sacrifice, and finally…FANTASTIC RESULTS! So far, welcoming more than 250 foreign happy visitors, coming from more than 25 different countries.

Today, I was selected as an Official Smart Ambassador of the Abruzzo region. What a pleasure! This means, that from now on, my work will be officially recognized and I’ll be able to contribute personally to the development of the tourism strategies of my region.

About the Project ‘Abruzzo Smart Ambassador’

The project was initiated by the ‘Dipartimento di Turismo, Cultura e Paesaggio’ (Department of Tourism, Culture, and Landscape of the Abruzzo Region) which with the DGR n. 293 of 27.5.2019, approved the establishment of a team of online leaders – influencers and micro-influencers of the web.

Smart Ambassador of Abruzzo, the Local Expert Experience BellaVita

Logo of the Abruzzo Region

They are called, ‘Abruzzo Smart Ambassador‘, in other words, Experts of the Abruzzo region.

Why this project?

The project was born in order to involve ‘the bottom-up’ people, who are already actively promoting the traditions, the culture, and beauties of the Abruzzo region.

Smart Ambassador of Abruzzo, the Local Expert Experience BellaVita

Logo of Abruzzo Smart Ambassador


Who are the Ambassadors?

The Abruzzo Smart Ambassadors are local people, mostly young professionals, who promote the Abruzzo region through social media channels.

“The Abruzzo Smart Ambassadors, without doubts, is the main point of reference for those who want to discover Abruzzo online, but also with the possibility offline.”

How were they selected?

Everyone was invited to send a motivational letter, explaining why they would love to become ambassadors of Abruzzo, as well as sending existing socal media references they already created.

The main requirements were:

  1. Passion & Love for Abruzzo;
  2. Already actively promoting the region through social media channels;
  3. Web and social media link/page.

Out of 250 people, only 100 ambassadors were selected by the members of the Regional Tourism Department.

What will they do?

The Abruzzo Smart Ambassadors will be contributing to the Abruzzo tourism’s blog by creating interesting, creative content about the region. Besides this, they also will be actively involved in the creation and publication of techniques and strategies of regional tourism and communication.
They will be able to participate in events organized by the Abruzzo Region and training activities related to tourism.

How to recognize the Ambassadors?

The Abruzzo Smart Ambassadors receive a logo created by the Department of Tourism, Culture, and Landscape of the Abruzzo Region and also will be listed in a special section of the Official Tourism Web portal of Abruzzo.

Next steps

The Ambassadors propose every month a different theme regarding promoting the region, which they present by articles, videos or photos on their own social media channels. The first theme is: Autumn in Abruzzo.


Download the complete list of the Abruzzo Ambassadors here:
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Marino Cardelli

Marino Cardelli

Food & Wine Enthusiast, 2nd level Qualified Wine Sommelier, Licensed Tour Leader of the Abruzzo Region, Official Abruzzo Smart Ambassador. I try to create environments & opportunities for Abruzzo's small business, young people and our traditions to thrive through sustainable tourism.

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