About 2 years ago, I decided to move back home to believe and pursue a dream called Experience BellaVita. The dream of taking lucky visitors to experience authentic local culture and food of the lesser-known region of Abruzzo.

Since the start, I have been promoting our region with great effort, sacrifice and finally…FANTASTIC RESULTS!! Welcoming more than 250 foreign happy visitors, coming from more than 25 different countries.

Today, I’m profoundly honoured to have been selected as an official smart ambassador of the Abruzzo region. This will mean, that from now on, my work will be officially recognised and I’ll be able to contribute personally to the development of the tourism strategies of my region, Abruzzo.

About the Project ‘Abruzzo Smart Ambassador’

The project was born from the ‘Dipartimento di Turismo, Cultura e Paesaggio’ Department of Tourism, Culture and Landscape of the Abruzzo region which with the DGR n. 293 of 27.5.2019, approved the establishment of a team of web opinion leaders – influencers and micro-influencers of the web.

Ambassador of Abruzzo - Abruzzo Smart Ambassadors Experience BellaVita

abruzzo region logo

They are called, ‘Abruzzo Smart Ambassador’, in other words, experts of the Abruzzo region.


The project was born to involve ‘from the bottom-up’ people who are already actively promoting the traditions, the culture and beauties of the Abruzzo region.

Ambassador of Abruzzo - Abruzzo Smart Ambassadors Experience BellaVita

logo abruzzo smart ambassador


Who are the Ambassadors?

The Abruzzo Smart Ambassadors are normal people who promote the Abruzzo region through social media.

“The Abruzzo Smart Ambassadors, without doubts, are the main point of reference for those who want to discover Abruzzo on the web”

How were they Selected?

Everyone was invited to send a motivational letter, explaining why they would love to become ambassadors of Abruzzo, as well as sending links to previous social media’s content they created.

The main requirements were:

  1. Passion & Love for Abruzzo
  2. Already actively promoting the region through social media
  3. Web and social media link/page

Out of 250 people, only 100 ambassadors were selected by the members of the regional tourism department.


What will they do?

The Abruzzo Smart Ambassadors will be able to contribute to the Abruzzo tourism’s blog and will be actively involved in the creation and publication of techniques and strategies for tourism and communication.
They will be able to participate in events organized by the Abruzzo Region and training activities related to tourism.



How to recognise the Ambassadors?

The Abruzzo Smart Ambassadors will receive a logo created by the Department of Tourism, Culture and Landscape of the Abruzzo Region and will be included in a special section of the official tourism web portal of Abruzzo.

Next steps

As for the Smart Ambassadors of Abruzzo, a theme will be proposed every month on which to express oneself with texts, photos and videos: the first is “the autumn in Abruzzo”.


Download the complete list of the Abruzzo Ambassadors

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Marino Cardelli

Marino Cardelli

Food & Wine Enthusiast, 2nd level Qualified Wine Sommelier, Licensed Tour Leader of the Abruzzo Region, Official Abruzzo Smart Ambassador. I try to create environments & opportunities for Abruzzo's small business, young people and our traditions to thrive through sustainable tourism.

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